The Big McWhopper

Today Burger King released their marketing campaign for what they call, the "McWhopper". As an avid sandwich enthusiast and frequent consumer of both the Big Mac and the Whopper, I decided to have some fun with this announcement.

Big Mac

Big Mac

Whopper

Whopper

I decided to make one and see if it was worth any of the hype. I am blessed by the fact that both Burger King and McDonalds have locations across the street from one another in Red Oak, Iowa. 

FULL DISCLOSURE: I don't eat products with tomatoes in them, so my version of the McWhopper is lacking in Tomatoes, Ketchup, and McDonald's Secret Sauce.

onesandwichmap

I decided to create the McWhopper for lunch. This may be one of the first McWhopper's consumed in America, so this is a potentially momentous occasion. I assembled it in the same fashion to how Burger King described the sandwich. Burger King is mildly deceptive with their photos however, as they use the lower section of the Big Mac (the portion with a slice of American Cheese), but they use the top bun. This required a small amount of sandwich maneuvering, but was relatively simple to figure out. 

McWhopper or the Big McWhopper

McWhopper or the Big McWhopper

I must admit, I enjoyed eating this sandwich. It should be noted however, that both Burger King and McDonald's make similar versions of each other's sandwiches so this entire campaign is a bit disingenuous on the part of Burger King. The fact that Burger King makes the Big King means they could make their own McWhopper any time they wanted. 

Picture from http://www.bk.com/menu/burgers

Picture from http://www.bk.com/menu/burgers

Back to the sandwich. It was actually really good. I hate to be the bearer bad news for Burger King however, because the McWhopper was not noticeably different from the Big Mac. The meat quality was very even between the two sandwiches, and the bun consistency is effectively the same. So, if you like the Big Mac, you'll like the McWhopper and it certainly is a fun novelty to combine the two. 

As mentioned earlier, there is a small amount of sandwich maneuvering to be done to make this, and if you continue reading you will understand. Bear in mind that McDonald's structures the Big Mac in a certain way for a reason, and this construction method does change how the whole sandwich tastes. 

The bottom core section (where the meat and vegetables are) generally contains sauce mixed with lettuce, then cheese, then the patty. McDonald's does this to get a bit of tang onto your tongue, and then coat your mouth with the cheese to create a great first impression.

Next is a beef patty and it is topped with onions for a bit of texture. McDonald's then uses another bottom bun (which are typically spongier than the top buns by a small margin) and the upper core section begins. The upper core starts with the sauce and lettuce mixture, but instead of a slice of American Cheese, there are a few pickles. This ingredient shift helps make the Big Mac an experience as you eat it, which is wonderful.

The top of the burger again has onions for texture.

What is interesting about the burger proposed by Burger King is that they make it appear as if they just placed the top bun, upper core, and middle bun on top of an open-faced Whopper, but they did not.

Instead, they have swapped cores, and are using the bottom core on top of the Whopper. You can see what's gone on by looking at these images.

 

I am certain that the lack of sauce affects the overall flavor of the sandwich, but I don't think it in any way invalidates the review. The overall point from the post dealt with the fact that even without sauce, this basically tasted like a Big Mac. If you included sauce in the McWhopper, this could only be more true, not less.

I don't think this is worth the time of McDonald's to consider in their marketing plan though, and I think their idea to do something more meaningful for peace is a great idea.

The CEO of McDonald's already rejected the idea here. 

https://www.facebook.com/McDonaldsUS?brand_redir=10150097174480584

I studied International Security and Conflict Resolution in college, and Sandwich Diplomacy was something that came up frequently in my lessons. It was only recently that a country with a McDonald's in it, (Russia) had invaded another (Ukraine).